Shrey Talreja
Co-Founder, Strategy Lead
A seasoned entrepreneur and marketing professional with 10+ years of experience in business development, digital marketing and performance management, consulting and training.
Training
Digital marketing training: the Performance Marketing Training Program
Learn. Execute. Scale. This AI-first performance marketing course covers strategy, running campaigns and driving measurable growth, with AI in every module, taught by the founders of a working performance marketing agency. Attend online live or in the office.
- Online live or in-office
- AI in every module
- Taught by practitioners
Online live ₹40,000 + GST · In-office ₹60,000 + GST · EMI available on major credit cards and HDFC debit cards
Next intake: Monday 7 December 2026 · 6 in-office seats, online has no cap
Get the syllabus and fee sheet
Next intake Monday 7 December 2026. 6 in-office seats; online has no cap.
- Syllabus and fee sheet
- Reply by call or WhatsApp
- No obligation
Watch how the program works
A short video on what you learn, how the sessions run, who we onboard and how to apply. Then apply, or ask us anything on WhatsApp.
Sound on Captions
Ready? Apply for the Monday 7 December 2026 intake. Seats in-office are limited.
Apply nowVSL script outline for the team (design mode only)
- 0:00 Hook. Name the viewer (student, professional, founder) and the gap: tools learned, campaigns never run.
- 0:25 Outcome. What they can do by the end: build a funnel, run Meta and Google campaigns, read ROAS, pitch a client.
- 0:55 Structure. 41 sessions: six modules of six, plus 5 for placement and client acquisition. AI in every module.
- 1:40 How it runs. 1 to 2 hours a session, about five a week, a task after every session, reviewed at the start of the next.
- 2:15 Formats and fees. Online live ₹40,000 + GST, in-office ₹60,000 + GST. EMI on major credit cards and HDFC debit cards. Show the fee table on screen.
- 2:50 Selection. One-on-one interaction, limited cohort, mentors on camera.
- 3:25 Close. Intake Monday 7 December 2026, applications close Friday 27 November 2026, 6 in-office seats, online has no cap. Say the one action: apply.
- Rules: no placement or income promises; every figure on screen must match this page; captions on; end card shows the Apply link.
Next intake: Monday 7 December 2026
Applications close Friday 27 November 2026.
- 41 sessions, 1 to 2 hours each, inside 2 months
- In-office: 6 seats, chosen after a one-on-one interaction
- Online live: no cap
- Online live ₹40,000 + GST, in-office ₹60,000 + GST
VSL slot. Record the video, name it training-vsl.mp4 with training-vsl-poster.jpg and a .vtt caption file, put them in media/ and rebuild. Until then the player runs a timed demo of the chapters and the CTA unlock.
Two ways to attend
Online live
Live interactive sessions online, so you can attend from anywhere. No cap on online places. ₹40,000 + GST.
In-office
Attend in person at the VivoCorp Workspace. Limited to 6 students per intake, each chosen after a one-on-one interaction. ₹60,000 + GST.
Both formats follow the same curriculum. You choose one when you apply.
How the program runs
| Details | |
|---|---|
| Sessions | 41 in all: six for each of the six modules (36), and 5 for placement and client acquisition. |
| Length of a session | 1 to 2 hours. |
| Pace | About five sessions a week, so the whole program fits inside 2 months. |
| After every session | A task you can do at home or in the office, reviewed at the start of the next session. |
| Next intake | Monday 7 December 2026. Applications close on Friday 27 November 2026. A new intake starts about every 2 months. |
| In-office seats | 6 per intake, each chosen after a one-on-one interaction. |
| Online places | No cap. |
AI in every domain
AI in ads
Use AI to research audiences and competitors, draft and test ad creative and copy, and read performance faster across Meta, Google and LinkedIn.
AI in SEO
Use AI for keyword research, content briefs and site audits, and learn how AI search changes visibility through SEO, AIO and GEO.
AI in social media
Use AI to plan content, write scripts and captions, repurpose one idea across formats and read what is working.
AI in email and WhatsApp marketing
Use AI to write and personalize messages, segment a database and set up the automations that nurture leads.
Every module has an AI component, including business fundamentals and digital sales. You practise with ChatGPT, Claude, NotebookLM and Google AI Studio. See the full curriculum.
Performance marketing vs digital marketing
| Digital marketing | Performance marketing | |
|---|---|---|
| Focus | Visibility, awareness and audience engagement | Measurable business outcomes and ROI |
| Measured by | Reach, engagement and followers | Sales, revenue and ROAS |
The program teaches both, and trains you to tie each to revenue.
The tests and funnels method
tests
Smart experimentation. You run A/B tests through data analysis to find what works in ads, landing pages and messaging, so performance keeps improving and ROI keeps growing.
funnels
Every business needs a funnel built around its own ideal customer, value proposition and challenges. You learn to turn impressions into clicks, and clicks into loyal customers, with minimal friction.
Inside the classroom
Sessions, workshops and tasks.
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Your mentors
Soyam Aggarwal
Co-Founder
An experienced professional with 8+ years in digital media production, content marketing, copywriting, brand building and performance marketing.
Pinky Dhingra
Business Head
An experienced professional with 10+ years in agency account management, lead generation and nurturing, brand management and digital performance marketing.
Curriculum and syllabus: six modules and a placement track
The performance marketing course syllabus, from unit economics to your first client pitch. Each topic below is one session: six per module (36) plus 5 for placement and client acquisition, 41 in all. AI runs through every module: AI in ads, AI in SEO, AI in social media, AI in email and WhatsApp marketing, and AI in digital sales.
Module 1: Digital Business Fundamentals
- Performance marketing fundamentals
- Unit economics for a product business
- Unit economics for a services business
- Assets for a digital business
- Collateral for a digital business
- AI across a digital business: research, planning and reporting
Module 2: Digital Advertising
- Types of ads
- Meta advertising
- Google advertising
- LinkedIn advertising
- Tracking conversions
- AI in ads: audience research, creative and copy, testing and reporting
Module 3: Digital Sales
- Management of information systems
- Lead management
- Optimizing the campaigns
- Tracking sales and revenue
- Optimizing sales
- AI in sales: lead qualification, follow-up and reporting
Module 4: Social Media for Business
- Social media fundamentals
- Building community
- Social outreach
- Content planning
- Decision-making analytics
- AI in social media: content ideas, scripts, repurposing and analytics
Module 5: Search Visibility for Business
- SEO, AIO and GEO fundamentals
- All-in-one SEO
- AIO and GEO through SEO
- YouTube SEO
- Visibility audits and strategy
- AI in SEO: keyword research, content briefs and audits
Module 6: Email and WhatsApp for Business
- Email and WhatsApp marketing fundamentals
- Database services
- Email and WhatsApp strategic communications
- Lead nurturing through automations
- Email and WhatsApp warm-up strategy
- AI in email and WhatsApp marketing: copy, segmentation and automations
Placement and Client Acquisition
- Portfolio building and case studies
- Interview preparation
- Client brief collection
- 360° marketing strategy
- Client pitch presentation
Tools you will use
Hands-on work with industry tools for website development, analytics, advertising, SEO, CRM, AI and business automation.
Website and development
- WordPress
- Shopify
- HTML
- CSS
Analytics and tracking
- Google Tag Manager
- Google Analytics
- Google Search Console
- Microsoft Clarity
- Meta Pixel Helper
- Google Tag Assistant
Advertising platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
Business listings and SEO
- Google Business Profile
- Bing Places
- Apple Business Connect
- SEMrush
- Ubersuggest
Research and ad intelligence
- Meta Ads Library
- LinkedIn Ads Library
- Google Ads Transparency Center
Email and outreach
- Brevo
- Apollo.io
- Google Postmaster
CRM and automation
- Zoho CRM
- Engagelo
- SalesTrail
- GoKwik
AI tools
- ChatGPT
- Claude
- NotebookLM
- Google AI Studio
Who it is for
Students
Learn the skills brands are hiring for, from social media and paid ads to funnels and analytics, before entering the job market.
Professionals
Upgrade or switch your marketing skillset, master performance-driven strategies and position yourself for new opportunities.
Entrepreneurs
Learn how to generate leads, acquire customers, optimize ad spend and build scalable marketing systems.
Why train at t&f
- Certificates
- In-agency training
- Live interactive sessions, online or in the office
- Real-world projects
- Case studies you build
- AI in every module
You work on real client projects, live campaigns and business challenges in an agency environment, which prepares you for careers, freelancing or entrepreneurship.
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See Training in action
A short walkthrough of how we run this with clients: what we need from you, what we do, and what you get back.
- What we do, shown on screen, not just described
- Who does what: our team, our agents and you
- What you get back, and when
Video slot. Shoot it, name it training-reel.mp4 (plus training-reel-poster.jpg), put both in media/ and rebuild.
Student stories
The trainers at t&f bring real-world expertise, making complex concepts easy to understand. From advertising over various channels to driving revenue, everything is taught with practical applications. Applying these skills in my professional life has helped me enormously.
Varun Mishra
t&f focuses on practical learning through real-world case studies. It gave me the confidence to enter the industry. The experience helped me secure my first job at an MNC, and I'm now close to completing my first year there.
Roshni
The way this course delves into the intricacies of SEO is like never before. It has easily comprehensible practical exercises to get a better grasp of complex concepts. Also, I learned community building through the social media marketing path offered by tests&funnels training team.
Lalit Mohan Mamgai
Alumni and onboarded professionals
People who joined a cohort, in their own words.
Video testimonial slots. Record with the client's written consent, name files training-vt-1.mp4, -vt-2.mp4 and so on, and fill in the name, role and one pull quote from the real video.
Who we onboard
Enrollment is strictly selection-based. We onboard a limited cohort, each chosen after a thorough one-on-one interaction.
Shravan Mali
Product Operations Manager
Ex IndiaMART, ex Medikabazaar
Abhishek Parashar
Trade Marketing Manager
TTK Prestige Limited
Umesh Gaikwad
Performance Marketing Manager
UpUrFit · Amazon, Flipkart
Our goal is not volume, it is a portfolio. We onboard proven, driven professionals to build real case studies and add lasting value to the industry, not just to sell a course.
Fees and payment
Performance marketing course fees depend on the format you choose. Both follow the same curriculum.
Online live₹40,000+ GST
That is ₹47,200 including 18% GST.
Live interactive sessions online.
- EMI on major credit cards.
- HDFC debit card EMI. Tenures depend on your bank.
Questions about the program
Is the program online or in-office?
Both. You can attend online live or in person at the VivoCorp Workspace. Both formats follow the same curriculum, and you choose one when you apply.
Where are the in-office sessions held?
At the VivoCorp Workspace, a co-working and incubation space run by VivoCorp India Private Limited.
How is AI taught in the program?
AI is part of every module: AI in ads, AI in SEO, AI in social media, AI in email and WhatsApp marketing, and AI in digital sales. You practise with tools such as ChatGPT, Claude, NotebookLM and Google AI Studio on real campaign work.
Do I get a certificate?
Yes. Certificates are part of the program.
Is a job guaranteed?
No. Placement and client-acquisition support covers portfolio building and case studies, interview preparation, client brief collection, 360° marketing strategy and client pitch presentation. It is support, not a job guarantee.
Which tools will I learn?
Website, analytics, advertising, SEO, CRM and AI tools, including Google Ads, Meta Ads, Google Tag Manager, Shopify, Zoho CRM, ChatGPT and Claude.
How do I pay, and is EMI available?
The fee is ₹40,000 + GST for online live and ₹60,000 + GST for in-office. EMI is available on major credit cards and on HDFC debit cards, with tenures that depend on your bank.
What is the refund policy?
Read our Refund Policy.
How long is the program, and when does the next batch start?
The program is 41 sessions of 1 to 2 hours each, about five a week, so it runs inside 2 months. The next intake starts on Monday 7 December 2026 and applications close on Friday 27 November 2026. A new intake starts about every 2 months.
How many seats are there?
In-office intakes are limited to 6 students, each chosen after a one-on-one interaction. Online has no cap.
Is there homework?
Yes. Every session ends with a task, usually 1 to 2 hours, that you can do at home or in the office. The next session starts with a review of it.
Apply for the next batch
The next intake starts on Monday 7 December 2026, and applications close on Friday 27 November 2026. Tell us who you are and which format you want. Online live is ₹40,000 + GST and in-office is ₹60,000 + GST, with EMI on major credit cards and HDFC debit cards.
- We contact you for a one-on-one conversation. Enrollment is selection-based.
- If it is a fit, we share the schedule and confirm your seat.
Questions? Call +91 75079 94138.