About

About tests&funnels: brand building and performance marketing, in sync

An ROI-centric agency in Delhi that helps businesses grow by optimizing unit economics, analyzing customer segments and building high-conversion funnels.

  • One point of contact
  • Every stage measured
  • Delhi, India

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Why we blend brand building with performance marketing

t&f delivers ROI-first, data-driven marketing by syncing brand building and performance marketing. Brand building makes people remember you. Performance marketing makes the journey measurable. Either one alone leaves money on the table.

Today we run the repetitive work of marketing, sales and operations with AI agents, produce the media in-house, and give every client a single point of contact.

Our vision

We build tools that optimize workflows for communities of ROI-driven entrepreneurs, marketers, HNIs and venture capitalists, so industries, organisations and individuals can grow.

We are a Delhi-based partnership firm, registered under MSME (Udyam). We are also a partner in Incube8, an incubator that offers training, validation, acceleration, office space and funding.

The team

Creator photo slot · 1:1Portrait of Shrey Talreja, natural light, plain background, shot at the office.

Shrey Talreja

Co-Founder, Strategy Lead

A seasoned entrepreneur and marketing professional with 10+ years of experience in business development, digital marketing and performance management, consulting and training.

Creator photo slot · 1:1Portrait of Soyam Aggarwal, natural light, plain background, shot at the office.

Soyam Aggarwal

Co-Founder

An experienced professional with 8+ years in digital media production, content marketing, copywriting, brand building and performance marketing.

Creator photo slot · 1:1Portrait of Pinky Dhingra, natural light, plain background, shot at the office.

Pinky Dhingra

Business Head

An experienced professional with 10+ years in agency account management, lead generation and nurturing, brand management and digital performance marketing.

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See About in action

A short walkthrough of how we run this with clients: what we need from you, what we do, and what you get back.

  • What we do, shown on screen, not just described
  • Who does what: our team, our agents and you
  • What you get back, and when

Video slot. Shoot it, name it about-reel.mp4 (plus about-reel-poster.jpg), put both in media/ and rebuild.

About t&f

Where is t&f based?

We are based in Delhi, India.

Who leads t&f?

Shrey Talreja and Soyam Aggarwal are the co-founders, and Pinky Dhingra is Business Head.

Work with the team

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