Brand strategy and positioning
Research, positioning, voice and messaging, so people know what you stand for and who you are for.
- Positioning and narrative
- Brand voice and messaging
- Investor decks and PR strategy where needed
Personal branding
Personal branding and influencer creation that turns an audience into qualified enquiries
As a personal branding agency, we position the person, build a content format they can repeat, produce it and run the funnel behind it, so attention on Instagram, LinkedIn, YouTube and Google becomes enquiries you can follow up.
t&f builds personal brands and creator-led brands for founders, professionals, experts and masters of a craft who win clients on their name: positioning, a repeatable content format, video and social content, growth on Instagram, YouTube and LinkedIn, and visibility on Google and AI search, tied to a funnel that records every enquiry.
- One point of contact
- Every stage measured
- Delhi, India
Build your personal brand
Share what you do. We call you to map the plan.
- No obligation
- We reply by call or WhatsApp
- Scoped to your brief
Personal brand content
Reels and posts built around the person.
- @creator
- @creator
- @creator
- @creator
- @creator
- @creator
Reel slots. Add real creator videos named personal-branding-reel-1.mp4 onward. Keep the creator's release and usage rights on file.
What we build
Influencer creation
We turn an expert, founder or craftsperson into a recognisable creator: a content format they can repeat, direction on camera and a production system behind it.
- A repeatable series built around what you know
- On-camera direction and scripts in your voice
- Production planned once, published on schedule
Video and social content
Scripts, shoots, edits and a calendar, produced to a plan and published on schedule.
- Video and reels
- Scripts in your voice, approved by you
- Production planned once, reused across channels
Growth on Instagram, YouTube and LinkedIn
Consistent publishing and community engagement on the channels where most personal brands are built.
- Content calendar and publishing
- Comments and replies managed
- Collaborations with creators
Visibility on Google and AI search
So a search for your name or your subject finds you, in results and in AI answers.
- SEO, AEO and GEO
- Google Business Profile where relevant
Proof: Suit Up by Kailash Talreja
A master tailor teaching the craft on Instagram, one repeatable series at a time.
A funnel, not just followers
- Visibility
- Content
- Enquiry
- Follow-up
- Client
We measure qualified enquiries and audience growth, and track each enquiry from first touch.
How we work
Brief and audit
We look at your current presence, your audience and your goals.
Position
We set the positioning and the message you will repeat.
Produce
We build the content system: scripts, shoots, edits and a calendar.
Distribute and measure
We publish, add creators and search visibility, and track every enquiry.
Personal brands we have built
Founders, professionals and creators.
Creator nameFashion · Instagram, YouTube
Creator nameFood · Instagram, YouTube
Creator nameTech · Instagram, YouTube
Creator nameLifestyle · Instagram, YouTube
Creator slots. Use real creators we have briefed, with their written permission and an agreed way to show follower counts (leave them off until verified).
Clients on working with t&f
Short video testimonials, recorded with each client's consent.
Video testimonial slots. Record with the client's written consent, name files personal-branding-vt-1.mp4, -vt-2.mp4 and so on, and fill in the name, role and one pull quote from the real video.
Questions about personal branding
Who is personal branding for?
Founders, professionals, experts and masters of a craft who win clients on their name, and ventures built around one person.
What is influencer creation?
Building a person into a creator: a clear position, a content format they can repeat, direction on camera and a production and publishing system, so their audience grows around what they know.
Which channels do you focus on?
Instagram, LinkedIn, YouTube and Google, including AI search, because that is where most personal brands are found and judged.
Will the content sound like me?
Scripts and posts are drafted in your voice, and you approve them before they go out.
How do you measure a personal brand?
By qualified enquiries and audience growth, not likes alone, with each enquiry tracked from first touch.
Start with an audit of your personal brand
We look at your presence, your audience and your funnel, and tell you where the enquiries are leaking.